​Join us for From Field to Feed, an exclusive event exploring the evolving dynamics of athlete branding, the rise of athlete-led media companies, and the powerful intersection of creators and sports. Athletes today need to build personal brands that resonate beyond their athletic achievements, and brands are increasingly looking to collaborate with them in meaningful, long-term partnerships. We’ll dive into how athletes, like influencers, harness social platforms to create impactful media businesses, drive long-term brand partnerships, and expand their influence beyond the field. ​What to Expect: ​Engaging Panel Discussion: Be part of our highly anticipated panel session, diving into the dynamics of athlete branding, social media, and influencer-style partnerships in the sports space. ​Moderated by: Jacob Wallach, Founder & CEO of Social4TheWin & Creator @Excel Daddy ​Panelists: ​Arden Franklyn, Founder of Dunkyard and Lead Social Media & Influencer Manager at Fanatics (Additional panelists to be confirmed.) ​Key Focus Areas: ​Athletes & Creators Building Media Businesses: Athletes are no longer just competitors—they’re influencers and potential media moguls. We’ll explore how athletes can leverage their platforms to build scalable media businesses, from storytelling to content creation and digital strategy. Discover how to assemble the right team for long-term brand management and achieve success beyond sports. ​Brand Partnerships & Long-Term Collaborations: Brands are moving beyond one-off sponsorships, focusing instead on deeper, long-term collaborations with athletes—similar to the relationships seen with Nike, Adidas, and other iconic companies. However, these partnerships are increasingly focused on content and storytelling that resonate with audiences. We’ll discuss how brands can work with athletes to co-create content that amplifies both the athlete’s brand and the company’s message in a more authentic, ongoing way. ​NIL (Name, Image, Likeness) Opportunities: While athletes may not be creators in the same way as social media influencers, their growing presence on digital platforms presents unique opportunities for brands. This session will explore how brands can effectively work with athletes under NIL, creating strategic partnerships that leverage their influence while acknowledging the distinct ways athletes connect with their audiences compared to traditional social media creators.

Event Date

11​/​14​/​24

Venue Name & Location

Continuum Club NYC 676 Greenwich St, New York, NY 10014

Website URL

https://lu.ma/2iu6bblt

Instagram @

@social4thewin_ @dunkyard

Estimated # of Attendees

75-90

Attendee Demo | Socioeconomics | Interests | Hobbies

This is sports focused event - so everyone in attendance will either be a senior level ​/​ executive marketer in the sports world, an athlete, or a creator. ​Athletes seeking to establish themselves as content creators and media entrepreneurs. ​Creators and Influencers interested in collaborating with athletes for unique and engaging sports content. ​Brand Managers and Marketers looking to form long-term partnerships with athletes for impactful social media campaigns. ​Talent Managers and Agency Representatives seeking opportunities in athlete-brand collaborations and NIL deals. ​Social Media Strategists focused on integrating athlete influence into effective content strategies.

Additional Brand Benefits (quantify social media reach, email list size, etc)

Our partner Dunkyard has over 120K followers on social media and will post content from the night on their social channel. We will include you in Social4TheWin newsletter which has roughly 1,000 subscribers - we have hundreds of creators with a cumulatively following of close to 100M on our newsletter. we will also include your brand on our LinkedIn posts leading up to the event from founder Jacob Wallach which has roughly 4,500 followers. While we won't mandate posting or stories from the creators joining our event, from each event we've hosted a number of creators have posted to their stories. Also the photography from the event will be provided to you to post on your socials organically.

Other Brand Partners for This Event

TBD

Shipping Details (recipient name+address, date window to be received, etc)

Jacob Wallach 391 Heathcote rd, Scarsdale NY 10583. 11​/​6​/​24 - 11​/​13​/​24