Hello, I'm Social4TheWin (Jacob W).

I'm the founder of Social4TheWin​,​ a social media consultancy specializing in short-form video. With experience at Nielsen and TikTok​,​ and as a creator known as "Excel Daddy" (don't worry​,​ I just teach people Microsoft Excel) with around 500k followers​,​ I bring a unique perspective to the creator economy. In addition to consulting​,​ I host exclusive events in NYC for creators and marketers​,​ and we're currently seeking paid sponsors to join us. Here’s why sponsoring one of our events makes sense: If you have a $100​,​000 influencer budget​,​ consider investing 5-10% of that ($5​,​000-$10​,​000) in our event. This investment allows you to meet creators directly​,​ and we will make an introduction for you at the event​,​ building valuable relationships that can ultimately reduce costs by eliminating intermediaries. Typically​,​ multiple parties are involved between the brand and the creator​,​ which drives up production costs. If you're paying $10​,​000 per creator when they would potentially charge $6​,​000 directly​,​ you're missing out on additional content opportunities. To illustrate: $10​,​000 per creator might yield 10 pieces of content​,​ but a direct relationship at $6​,​000 per creator could produce 16 pieces of content for the same budget. While sponsoring our event may not show an immediate return on ad spend (ROAS)​,​ it’s a strategic move to cultivate long-term creator partnerships.