Information about Fitworthy


About Us

COVID-19 Update: To support the fitness community,  Fitworthy is waiving it's platform fees so that 100% of sponsorship revenue goes directly to studios and instructors

Fitworthy facilitates brand partnerships with fitness instructors, studios, & events. These engagements include:

  • product sampling/giveaway
  • virtual workout sponsorship
  • social media collaborations
  • event sponsorship
  • gift bag inclusion
  • and other activations

Our Story

Fitworthy was born out of our passion and need. Being immersed in the NYC fitness & wellness space and interacting with better-for-you consumer brands, we saw the ongoing efforts to create meaningful connections within the local community. The process of discovery, communication, and creating brand partnerships was fragmented and incredibly time-consuming. We built Fitworthy to solve this problem using a technology-first approach.

Our Mission

To bring like-minded brands and consumers together through partnership opportunities specific to the wellness industry. Our aim is to democratize access to the best health, wellness, and active lifestyle brands on the market today. We are a purpose-driven marketplace that believes leveraging technology can unlock the power of local connection.


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